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João Costa is an experienced entrepreneur with over 25 years in the tech industry. He is the founder and CEO of Zarv, an embedded insurance platform that uses artificial intelligence to optimize risk management. He also co-founded Kovi, the largest car rental startup for ride-hailing drivers in Latin America, and served as Product Director at 99, one of the biggest mobility companies in Latin America. An alumnus of Stanford’s MSx program, YCombinator, and a member of the advisory board of ABRIA (the Brazilian Association of Artificial Intelligence), João is passionate about using technology to solve complex business challenges.a